Blippi Net Worth (Money & Salary)

What is Blippi’s Net Worth and Salary?

Stevin John, popularly known as Blippi, is an American educator and children’s entertainer with a net worth amounting to $40 million. Recognized for his vibrant personality and characteristic blue-and orange ensemble, he stars in a self-titled educational series available on YouTube, Amazon Video, Hulu, and Netflix. Since its debut in 2014, the Blippi character has been creating educational content for young audiences. Always seen in a blue and orange beanie, paired with a blue shirt, orange suspenders, and a bow tie, John originally gained fame as a gross-out comedian under the name Steezy Grossman. His venture into the world of Blippi began when he noticed his two-year-old nephew transfixed by low-quality YouTube videos. The first Blippi video was published in January 2014, leading to the successful sale of Blippi toys and DVDs, alongside content produced in multiple languages.

In 2020, Moonbug Entertainment acquired the franchise. That same year, Blippi was ranked among the highest-earning YouTube stars globally, with an impressive income of $17 million. His YouTube channel has amassed over 17.7 million subscribers.

Earnings

In 2020, Blippi’s earnings reached $17 million from various sources, securing his place among the top ten highest-paid YouTube figures for that year. Currently, the brand generates revenue through a thriving retail business that encompasses toys, accessories, and digital media.

Moonbug Acquisition

In July 2020, the British media giant Moonbug Entertainment announced its acquisition of both Cocomelon and Blippi in distinct deals revealed simultaneously. It was inaccurately reported that Blippi was acquired for $120 million, which is not correct, as the actual purchase price remains undisclosed. During the announcements of the Cocomelon and Blippi deals, Moonbug revealed that it had secured $120 million in fresh financing from Goldman Sachs and Fertitta Capital for potential future acquisitions.

Real Estate

In 2020, Stevin John invested $2.8 million in a property located in Los Angeles, which he later listed for sale in June 2024 at $3.6 million.

Early Life

Born as Stephen J. Grossman on May 27, 1988, in Ellensburg, Washington, Stevin John grew up on a farm surrounded by cows, horses, and tractors, which fueled his curiosity about the world. As a child, he dreamt of becoming a fighter pilot or a limo driver.

Military Service

Partially achieving his aviation ambitions, John enlisted in the United States Air Force in 2006, serving on active duty. He worked as a loadmaster for the C-17 Globemaster military transport aircraft at the 4th Airlift Squadron in Washington, where he calculated and planned cargo placements to ensure the aircraft was gravitationally balanced during flights. He completed his service in the Air Force in 2008.

Blippi

When John relocated back to his hometown of Ellensburg, he felt distressed upon noticing his two-year-old nephew engaged with low-quality YouTube videos. This prompted him to take action and develop a children’s show that would be both entertaining and educational for young audiences. Thus, “Blippi” was born, debuting on YouTube in January 2014. John plays the title role, portraying a childlike adult who always sports the same blue-and-orange outfit—complete with a beanie cap, bow tie, and suspenders. Blippi drew inspiration from notable children’s show entertainers and educators of the past, like Mr. Rogers, according to John.

“Blippi” quickly gained immense popularity, with its videos accumulating billions of views on YouTube. The show is now also available for streaming on Hulu, Netflix, and Amazon Video. In 2020, Moonbug Entertainment acquired the franchise, and the show has since been translated into several languages, including Spanish, Italian, German, Hebrew, Arabic, and French. Moonbug partnered with Virgin Media in October 2022 to bring “Blippi” and additional Moonbug programs to the UK, and in March 2021, the show expanded into Southeast Asia with a deal for children’s content on the POPS Kids app. Netflix secured the streaming rights to “Blippi” in January 2022.

The achievement of “Blippi” paved the way for a merchandise line featuring various toys, books, and clothing items. One standout product is the “My Buddy Blippi” plush toy, which replicates 15 of Blippi’s signature phrases and sounds. Additionally, the franchise includes a spinoff series called “Blippi’s Treehouse,” which premiered in December 2021 on Amazon Kids+.

Presented below is Blippi’s most-viewed video on YouTube, which boasts over 911 million views as of this writing:

Criticism

In spite of its widespread acclaim, “Blippi” has faced considerable criticism from parents and cultural commentators alike. Several individuals have raised concerns regarding the show’s oversimplified nature, asserting that the repetitious songs centered on pizza and trucks provide little educational value. Nathan J. Robinson from Current Affairs has even described the program as “dead and sterile.”

Particularly contentious was “Blippi The Musical,” a live show that debuted in 2019. The production came under fire for what many considered a bait-and-switch, as John himself did not appear as Blippi; instead, an impersonator named Clayton Grimm took his place. Consequently, ticket-holders were offered refunds.

Steezy Grossman

Prior to his work as Blippi, John created a series of juvenile gross-out videos under the persona of Steezy Grossman, a character born as excrement due to his parents’ anal sex. The tasteless videos produced during this time included one where he defecated on a nude accomplice after performing the Harlem Shake on a toilet. In 2019, John expressed remorse for creating that particular video and utilized Digital Millennium Copyright Act takedown requests to remove it from search engines and social media platforms.