Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul, an American YouTuber, boxer, internet personality, and actor, boasts a net worth of $150 million. Currently, he has amassed over 23.6 million followers on his YouTube channel. At different points, he has ranked among the highest-paid YouTubers globally, with an annual income exceeding $20 million. Additionally, his presence on Instagram and TikTok includes 27 million and 18 million followers, respectively.

Beyond YouTube, he operates a highly profitable merchandise business called Maverick Apparel, which generated more than $40 million in sales within its first nine months of operation.

Since November 2018, he has hosted the Impaulsive podcast. In the last few years, both Logan and his brother Jake have transitioned into the realm of professional boxing.

In 2023, he signed a multi-year contract with WWE, reportedly worth $15 million over three years, following multiple appearances through the years.

Prime Energy Drink

Recently, the energy drink “Prime” has been a focal point in discussions about Logan Paul’s net worth. For those who might not know, Logan and his boxing adversary KSI have been promoting Prime since its launch in January 2022. Unverified reports from Prime indicate that from December 2022 to December 2023, the drink generated an impressive $565 million in revenue.

Do Logan Paul and KSI own Prime? No. While they are promoters, they do retain equity in the brand. It is commonly believed that the duo either holds individual 20% ownership or shares a combined 20%. The majority ownership is held by an umbrella company based in Louisville, known as Congo Brands, co-owned by Max Clemons and Trey Steiger.

If we assume Logan and KSI each own 20% of the brand and consider that Rockstar sold to Pepsi for $3.8 billion in 2020 while generating $800 million in revenue, we can infer that Rockstar was valued at about 5 times its revenue. Assuming Prime’s revenue is at $600 million annually, its overall value could be estimated at around $3 billion (5 times $600m). If Logan and

KSI and Logan Paul each hold 20% of the brand, meaning their paper stakes are valued at $600 million. If their actual ownership is a combined 20%, which equals 10% each, that brings the value down to $300 million each. Given that the specifics of their equity stakes remain unclear and that the brand’s revenue figures are not verified, all the previous statements can only be regarded as speculative. Nonetheless, it’s reasonable to assume that both individuals possess significant and valuable stakes in a rapidly growing business.

Prime has secured a variety of celebrity endorsements, including figures like quarterback Patric Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. It seems likely that these celebrities were offered equity in return for their endorsements.

Early Life

Born on April 1, 1995, in Westlake, Ohio, Logan Alexander Paul has a younger brother, Jake Paul, who is also a notable social media personality. Logan began creating videos for YouTube at the age of ten, using a channel he started called Zoosh.

In 2012, he earned All-Star linebacker honors for the Westlake High School football team. Additionally, he became a State Champion wrestler during his high school years and later pursued engineering at Ohio University. Between 2013 and 2014, he grew his following from 900 to 1.5 million across various social media platforms, with particular popularity on Vine. In 2014, he dropped out of college to relocate to Los Angeles.

Career

A collection of his Vine content was transformed into a YouTube compilation that was published online. In April 2014, this video reached over four million views within its first week. Logan Paul quickly amassed 4 million followers on Vine and was engaged to create sponsored content for brands like HBO, Pepsi, and Virgin Mobile. In 2015, he ranked as the 10th most influential figure on Vine, earning him substantial income from his brief videos. Following the shutdown of Vine, Paul transitioned his efforts to YouTube.

As of this writing, Logan’s video content has garnered nearly six billion views. He boasts over 23.6 million YouTube subscribers, 26 million Instagram followers, and 15 million fans on Facebook.

Suicide Forest Controversy

On December 31, 2017, Paul shared a video on his YouTube channel filmed at Aokigahara, located at the base of Mount Fuji in Japan. This location is infamously dubbed the suicide forest, a site where numerous individuals have taken their lives. The video included footage of a deceased individual hanging from a tree and achieved 6.3 million views within the first 24 hours. In response, various online petitions emerged demanding the removal of Paul’s channel from YouTube. He subsequently deleted the video and publicly apologized on Twitter on January 1, 2018. On January 9, YouTube released a statement via their Twitter account denouncing Paul’s video. The following day, YouTube revealed it would remove Paul’s channels from its Google Preferred ad program. Additionally, he was let go from the YouTube Red series “Foursome.” In the aftermath, Paul made a donation of $1 million.donated a million to agencies focused on suicide prevention.

Other Controversies

In February 2018, YouTube suspended all ads on Paul’s channels, citing his “pattern of behavior.” This included participating in the “Tide Pod challenge,” attempting to “jokingly give CPR” to a fish he removed from his pond, and filming himself using a taser gun on two deceased rats. During this time, Paul did not earn any revenue from his page views. Two weeks later, YouTube reinstated ads on his channel, though he remained on probation for 90 days, meaning his channel and its content were ineligible for the trending tab on YouTube.

Later, in January 2019, during a segment of his podcast, Paul remarked, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His comments drew substantial backlash, particularly for suggesting that sexual orientation is a matter of choice.

KSI Boxing Matches

Known for their animosity, Logan Paul and fellow YouTuber KSI faced off in a pay-per-view boxing match on August 25, 2018, dubbed “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The first fight attracted 2.25 million live viewers, with 1 million through pay-per-view and an estimated 1.2 million illegally streaming on Twitch. Ultimately, 1.3 million viewers paid for the PPV, resulting in roughly $13 million in revenue. Including merchandise and other sources, it’s estimated that both Logan and KSI earned around $2 million each before taxes from the first match. For their second encounter, a minimum of $900,000 was guaranteed to each fighter, with total earnings likely exceeding $3 million for both, facilitated by boxing company DAZN USA.

Personal Life

In the fall of 2015, Paul resided in an apartment complex in Hollywood, alongside roommates Mark Dohner and Evan Eckenrode, where they lived near other social media celebrities such as Juanpa Zurita, Amanda Cerny, and Andrew Bachelor, collaborating on various video projects.

In the fall of 2017, Paul relocated to a property in Encino.

Paul and actress Chloe Bennet made their relationship public in July 2018. However, they had reportedly been dating for a year prior to the official announcement, which ended with their breakup in September of the same year.

Paul is colorblind, specifically red-green colorblind.

In May 2020, he confirmed his relationship with model Josie Canseco, the daughter of baseball star Jose Canseco. By June 2020, Paul shared a video titled “I Bought My Girlfriend A Horse” on his YouTube channel. Following a minor dispute, he bought Josie, who has a passion for horses, a horse as a reconciliation gesture. The video features them riding horses, where Paul informs her that both of them are hers with the assurance: “100% yours. Even if we break up, you can keep them.”

In 2022, Paul…

Model Nina Agdal and Logan started dating, with their engagement announcement made in July 2023.

Annual Earnings

Logan’s earnings were $12.5 million in 2016, followed by $12 million in 2017, and $14.5 million in 2018. His total income dropped to $10 million in 2019. By 2021, he had earned $18 million.

From September 2022 to September 2023, Logan’s earnings reached $20 million.

Real Estate

Logan Paul resided in a mansion situated in the Los Angeles suburb of Encino for several years:

He acquired this home in October 2017 for $6.55 million after it was listed earlier that year for $8.5 million. Spanning over 30,000 square feet, the home includes 14 rooms. In April 2022, Logan sold it for $7.4 million, and the new owner became Machine Gun Kelly.

In Puerto Rico, Logan has resided for the last few years, renting a mansion valued at over $13 million in the Ritz-Carlton private gated community.

Logan purchased an 80-acre property known as Fobes Ranch in the San Jacinto Mountains for $1 million in 2019, located around two hours east of downtown Los Angeles. This property was once occupied by Timothy Leary, a Harvard professor turned LSD producer, in the 1960s. Leary lived there and produced LSD alongside a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On June 6, 2021, Logan went head-to-head against Floyd Mayweather in a professional boxing match. Reports indicate that Logan arranged a deal for a base salary of $250,000 along with 10% of the Pay Per View profits. Floyd was guaranteed $10 million for his appearance and received an impressive 50% of the PPV profits.

Logan asserted that his earnings from the fight would be at least $20 million, while Floyd claimed he would profit more than $50 million.

Ultimately, the fight attracted roughly 1 million viewers. Consequently, Floyd earned around $35 million, whereas Logan received approximately $5.25 million.