JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

With a net worth of $20 million, JoJo Siwa is an American dancer, singer, actress, model, and reality television star. She initially gained fame through “Abby’s Ultimate Dance Competition” and later appeared on “Dance Moms.” While reality TV played a significant role in her rise, it was her establishment on YouTube that propelled her success. JoJo’s videos boast hundreds of millions of views, and she has nearly 12 million subscribers, earning her recognition as one of the world’s most influential individuals.

Early Life

Born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, JoJo became well-known through her music videos like “Boomerang” and “I Can Make U Dance” on YouTube. Following a successful 2018 tour that spanned 52 cities in the United States and Canada, she began performing at packed arenas. This tour later expanded to include locations in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many fans believe JoJo’s net worth may exceed our current estimate, especially since she is said to have sold 40 million hair bows. This figure has not been independently confirmed or noted in any business publications; however, it is evident she profits significantly from her product sales. But even if 40 million is accurate, it doesn’t imply that JoJo is pocketing “hundreds of millions” from these sales.

In celebrity product lines, stars typically receive payment only after a sales target is met, following the recovery of production and marketing expenses. If JoJo has indeed sold 40 million ribbons, it is clear that such targets have been achieved and exceeded, indicating she earns a portion of the profits.

Using the average industry cost for a $9 bow, we conservatively estimate that each sale nets $2.5 in profit. Based on similar celebrity endorsements, it’s reasonable to assume JoJo receives around 20% of the profits after recouping costs, translating to $0.54 per sale, before taxes. Presuming she sold 40 million bow ribbons, she would first need to sell 10 million to recover initial costs, leading to estimated pre-tax earnings of $16 million—approximately $8 million after tax.

These calculations suggest that JoJo is indeed raking in substantial earnings from product sales. It’s important to note that the net worth figures featured on our site are after taxes. Therefore, for an individual to have a net worth of $14 million, they must earn between $25-30 million before taxes and additional fees. If JoJo continues her current popularity trajectory, we foresee a possibility of her net worth reaching between $50-100 million in the future.

Filmography

Throughout her career, JoJo Siwa has participated in various television shows, including notable Nickelodeon productions like “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Other significant roles include appearances on “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” and “Celebrity Family Feud,”

“Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” are some of Siwa’s notable appearances.

Additionally, she has contributed to films like “The Angry Birds Movie 2” and “The J Team.”

Throughout her career, Siwa has received numerous nominations and has won titles such as “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” multiple times at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February 2020, JoJo acquired a residence in the Tarzana area of Los Angeles for $3.5 million. Despite being only 16 at the time, she possessed more wealth than many earn in a lifetime. The new home was soon showcased on her YouTube channel, allowing her dedicated followers to take part in a grand tour.

Spanning 6,000 square feet, the Mediterranean-style home provides ample space for JoJo’s entire family. With features such as marble flooring, multiple fireplaces, a gourmet kitchen, and elegant French doors, this young YouTuber is set for a comfortable life. The property also includes a swimming pool and a sports court outdoors.

Personal Life

Between August and November 2020, Siwa dated TikTok star Mark Bontempo. In January 2021, she publicly came out as part of the LGBTQ+ community through social media. By February 2021, JoJo disclosed her relationship with her best friend, Kylie Prew. After separating in late 2021, they rekindled their relationship in May 2022. However, the couple ended things again in June 2022, and later in August, JoJo began dating social media influencer Avery Cyrus. It was reported in December 2022 that Siwa and Cyrus had split.