Dana White Net Worth (Money & Salary) 2025

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Title: Dana White Net Worth (Money & Salary)
Last Updated: April 18, 2025

What Is Dana White’s Net Worth and Salary?

Dana White, an American businessman and sports promoter, possesses a net worth of $500 million. He is primarily recognized as the current President of the Ultimate Fighting Championship (UFC), a prominent mixed martial arts organization.

In 2016, when the UFC was sold to William Morris Endeavor (WME) for $4 billion, Dana held 9% ownership in the organization. Prior to this, he had sold the majority stake to billionaire brothers Fertitta. After taxation, Dana’s share from the sale amounted to approximately $360 million.

Under his guidance, the UFC transitioned from being a niche, struggling entity to a dominant global mixed martial arts (MMA) powerhouse, credited for elevating the sport’s popularity at a global level. His leadership has resulted in the UFC’s expansion into international markets alongside lucrative television and sponsorship agreements, significantly boosting its fan engagement and revenue.

White’s assertive marketing techniques and the cultivation of star fighters have been instrumental in propelling MMA into mainstream sports. He has played a key role in orchestrating some of the most notable fights in the sport’s history, greatly enhancing the UFC’s standing as the leading organization in MMA. Dana’s efforts have transformed public perception of MMA and significantly contributed to the sport’s professionalization and regulation.

Apart from his achievements with the UFC, White has ventured into entrepreneurship with the establishment of Zuffa Boxing and has engaged in various philanthropic initiatives. His candid demeanor and proactive style have solidified his status as a highly visible figure in the sports industry, often garnering media attention for his decisive choices and contributions to MMA’s development.

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Early Life

Dana White, born Dana Frederick White Jr. on July 28, 1969, in Manchester, Connecticut, is the child of June and Dana White. He and his sister, Kelly, were primarily raised by their mother and grandparents. During his upbringing, White often traveled between Las Vegas and Maine. He dedicated a significant portion of his youth to sports, with boxing being a particular focus, while also being a lifelong supporter of the Boston Red Sox baseball team. In 1987, he graduated from Hermon High School in Maine.

Early Career

White attended the University of Massachusetts, although he did not complete his studies. While there, he initiated a boxing program for at-risk children in urban areas. To support himself during that period, he worked as an aerobics instructor. Eventually, he moved to Las Vegas permanently and founded Dana White Enterprises in 1992.

It was during this time that he began managing fighters such as Chuck Lidell and Tito Ortiz. White further broadened his knowledge by exploring different fighting styles, including Mixed Martial Arts and Muay Thai, styles that would ultimately define the UFC.

Fortunately for White, he had a childhood connection with Lorenzo Fertitta, a former high school peer who had gained recognition as an executive at the hotel and casino chain Station Casinos. They reconnected at a wedding in the mid-’90s, sharing their mutual passion for boxing and expressing a desire to collaborate in the future.

(Michael Reaves/Getty Images)

The UFC

While managing fighters, disputes with the UFC led White to investigate the finances of Semaphore Entertainment Group, the UFC’s parent company, discovering it was facing bankruptcy. Learning of this situation, he reached out to his childhood friend, Lorenzo Fertitta, to propose an offer.

Recognizing the potential for profit, Lorenzo swiftly finalized a deal to purchase the UFC. He also brought his elder brother Frank into the venture. The Fertitta brothers collectively invested $2 million in 2001 for an 81% stake in the UFC, subsequently naming White as president. Following their acquisition, White and his team transformed the organization, which had been perceived as brutal and illegal, into a global phenomenon.

Even post-sale, White has maintained his role as president. His leadership has been pivotal in elevating the sport’s popularity and transforming it into a multi-billion dollar industry. In May 2017, the UFC announced White would host a show titled “Dana White’s Contender Series,” exclusive to UFC’s digital streaming platform, UFC Fight Pass. The show highlights up-and-coming fighters, offering them a chance to demonstrate their abilities for a potential future in the UFC. On March 18, 2019, White disclosed that he had signed a contract extension with ESPN, ensuring his position as UFC president for an additional seven years.

In January 2023, White launched his slap-fighting competition, “Power Slap.” However, it was reportedly canceled by TBS.

UFC Sale to WME

Prior to the sale, Dana held a 9% stake in the UFC. Reports in May 2016 indicated that the Fertitta brothers were close to selling the UFC for up to $6 billion, suggesting Dana’s share would be valued at $540 million. In July 2016, confirmation came that the UFC had been sold to talent agency WME-IMG for $4 billion, resulting in Dana receiving $360 million before taxes.

In 2023, Endeavor (formerly WME-IMG) created a new public company merging WWE with UFC, where White continues as the UFC president.

(Photo by Zhe Ji/Getty Images)

Controversies

In 2009, White directed derogatory and explicit comments toward reporter Loretta Hunt following an unfavorable report. His remarks included anti-gay slurs relating to her sources. GLAAD subsequently called for

White ultimately issued an apology for the anti-gay slur that he used.

During a New Year’s Eve celebration in 2023 at a nightclub in Mexico, White was observed in a heated exchange with his wife. After Anne slapped him, he retaliated by slapping her back, an incident that was recorded on camera. Both took accountability for the situation, attributing it to alcohol, and expressed regret for their behavior.

Alex Wong/Getty Images

Personal Life

Since 1996, White has been wed to his wife Anne, whom he first met in the eighth grade. Together, they have two sons, Aidan and Dana III, in addition to a daughter named Savannah. White chooses to maintain privacy regarding his family life.

In May 2012, White revealed that he had been diagnosed with Ménière’s disease, a neurological disorder he attributes largely to a fight from his youth. In 2022, he faced another health challenge, being diagnosed with extremely elevated triglycerides and other irregularities. He mentioned that adopting a keto diet has helped him improve his sleep apnea and reduced his leg pain since then.

As a strong supporter of Donald Trump during his initial presidential campaign, White notably spoke at the 2016 Republican National Convention held in Cleveland, Ohio. He continued his support during Trump’s 2020 reelection campaign, voicing his endorsement at rallies and in interviews, highlighting Trump as one of the early backers of the UFC, enabling one of its first major events to take place at one of his venues.

In 2010, White contributed $50,000 towards a liver transplant for Tuptim Jadnooleum, whose father was an instructor at Tiger Muay Thai. Then in 2011, he donated $100,000 to his former high school for renovations.

Vaughn Ridley/Getty Images

Real Estate

Acquiring a mansion in Pine Island Court, Las Vegas, in 2006 for $1.95 million, Dana White later purchased three additional mansions in the same vicinity from October 2016 to June 2017 for a combined total of approximately $6.2 million. Subsequently, demolition permits were granted for those homes, and now, White and his family reside in a lavish Las Vegas mega-mansion.

Accolades

In 2009, White was honored with the Nevada Sportsman of the Year award. He achieved the title of Promoter of the Year consecutively for nine years at the Wrestling Observer Newsletter Awards. From 2008 to 2019, White was recognized as Leading Man of the Year at the World MMA Awards. Additionally, in 2019, the Armed Forces Foundation bestowed upon him the Patriot Award.

Dana White Net Worth (Money & Salary)

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The data is derived from 2023 and 2024, with forecasts extending into 2025 and 2026. Additionally, we expand the forecast data to include 2027 and 2028.

* This information was taken from various sources around the world, including these countries:

Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.

Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.

Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.

Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.

Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.

Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.

Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.

Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.

Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.

Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.

Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.